Crowdfunding: A Spimatic application of digital fandom

نویسنده

  • Paul Booth
چکیده

The digital environment has opened up new opportunities for fans to engage with the production process of their favoured texts. The successful Kickstarter campaigns for Rob Thomas and Kristen Bell’s Veronica Mars film and Zach Braff’s film Wish I Was Here, and the failed Kickstarter campaign for Melissa Joan Hart’s film Darci’s Walk of Shame, each illustrate how the entertainers drew (or did not draw) on specific support from his or her own fan communities to generate funds and word-of-mouth publicity. In this paper I augment studies of digital fandom by integrating the technosocial concept of the Spime into the relationships forged between the technology of crowdfunding and the affect of particular audiences. I illustrate how ‘crowdfunding fandom’ changes the unique posthuman experience of 21 century participatory culture by interpreting fandom in a Spimatic network. This ultimately more fully integrates the fan into the production process, creating a truly ‘participatory culture’.

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عنوان ژورنال:
  • New Media & Society

دوره 17  شماره 

صفحات  -

تاریخ انتشار 2015